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Trust in Charities: The Silent Role of Volunteering

The recent report from the Charity Commission highlighting a surge in public trust in charities is undoubtedly cause for celebration. Yet, amidst the discussions on fundraising and financial contributions, a crucial aspect often remains overlooked: the invaluable role of volunteers.

While donations are undeniably essential for the survival and growth of charities, the often-unseen contributions of volunteers are equally vital. Countless services, from providing companionship to the elderly to organising community events, rely heavily on the time and dedication of volunteers. It's a disheartening observation that this time giving is sometimes taken for granted in reporting, while fundraising efforts receive more prominent attention.

A Changing Landscape and the Need for Adaptation

The volunteering landscape is undergoing significant transformation. Later retirements, demographic changes, expectations of flexibility, and technological advancements are reshaping expectations and opportunities. If we fail to recognise these changes and invest in supporting volunteers, we risk compromising the quality of our services and, ultimately, eroding the public trust we're celebrating.

Building Trust and Community Through Volunteering

Moreover, volunteering plays a crucial role in fostering trust and strengthening local connections. Smaller charities often rely heavily on volunteers to deliver personalised services and build relationships with the communities they serve. This local engagement can significantly boost trust and, consequently, support fundraising efforts.

As we celebrate the increase in trust in charities, it's imperative to acknowledge the indispensable contributions of volunteers. By recognising their value, investing in their support, and adapting to the evolving landscape, we can ensure that our charities continue to thrive and maintain the public's confidence. Let's not downplay the silent but powerful role of volunteering in building and sustaining trust in our charitable organisations.

Chris Wade August 2024

Original research https://www.gov.uk/government/news/public-trust-in-charities-at-ten-year-high-new-research-shows

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